The role of PR, marketing and local advisors in advancing foreign business interests with GCC governments

Innovative, sustainable and futuristic, GCC market development is skyrocketing, and it is doubtful whether foreign companies can keep up with the pace. Advocating for one’s idea becomes a marathon, one which cannot be championed without local consultants.

With rapid e-commerce growth and digital ad investment, businesses need to gain momentum and bring value to the market. This requires a thorough analysis of the market, customer behaviour, brand, and language localization approaches.

On this panel, leading experts will fuel discussions about market accession, public relations (PR) campaigns and localization with the help of local consultants:

• PR enhancing PA as a recipe for success in the GCC region

• Value-driven proposals: how to win GCC consumers’ hearts?

• Localizing foreign products to adapt to local markets via PR