Building a Government Affairs Team; How to develop a government affairs strategy and how to measure outcomes and KPI's?

The keynote will be concentrated on the importance of building a strong government affairs team. Government affairs is a strategic function that can play a key role in a company's ability to navigate in a changing media and political landscape.

The function of the government affairs is not always fully understood by other functions in a company, therefore having a clear strategy aligning with business goals and ways of measuring outcomes and return of investment is critically important for the success of the government affairs function.

Katja Murray Senior Director, Strategic Communication, Healthcare and Life Science at FTI Consulting