Goverment relations
in the changing world orderApril 28–29, 2022

Agenda

Apr, 28 9:55 AM CET
Big Ideas Stage
Apr, 28 10:00 AM CET
Big Ideas Stage
Panel Discussion

GR Strategies for Local and Global Companies

The speakers on this panel will be speaking about:

  • GR strategies for accessing new markets during the pandemic
  • How local companies implement their GR strategies, building on the government’s need to support domestic businesses

  • How global companies are using their international exposure to partner with local governments and create policy wins

Gino Del Sesto Head of Government Relations, Europe at MetLife
Vladimir Beroun Senior Public Policy Manager at Airbnb
Goran Svilanovic Country Manager for Serbia, Montenegro and Bosnia and Herzegovina at Abkons
Carlota Marzo Head of Public Policy WE&SEE at Glovo
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Apr, 28 11:30 AM CET
Big Ideas Stage
Keynote

Building a Government Affairs Team; How to develop a government affairs strategy and how to measure outcomes and KPI's?

  • The importance of building a strong government affairs team
  • Strategic function of government affairs
  • GR as an ability to navigate in changing media and political landscape
Katja Murray Senior Director, Strategic Communication, Healthcare and Life Science at FTI Consulting
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Apr, 28 12:00 PM CET
Big Ideas Stage
Keynote

Airbnb’s campaign to promote a responsible tourism recovery in the CEE region

The case study will concentrate on Airbnb's public policy campaigns in 2021. Namely:
  • Compliance with local regulations;
  • Efforts to educate hosts and guests on Airbnb;
  • Data sharing with local authorities;
  • Local partnerships with tourism and policy stakeholders.
Vladimir Beroun Senior Public Policy Manager at Airbnb
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Apr, 28 12:30 PM CET
Big Ideas Stage
Case Study

Diabetes - The Silent Pandemic

The objective of the case study is to create awareness and promote policy on diabetes prevention — a legislative framework for diabetes prevention and early diagnosis. The presentation will be concentrated on what has been done since January 2019, including such actions as:

  • Awareness campaigns
  • Workshops on diabetes specially developed for journalists;
  • National perception study regarding diabetes;
Laura Florea Managing Partner at Point Public Affairs
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Apr, 28 1:00 PM CET
Big Ideas Stage
Case Study

GR support and COVID19 Crisis Management

Ivan Žužul Managing Director at ZBT Consulting/Public Affairs
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Apr, 28 1:30 PM CET
Big Ideas Stage
Panel Discussion

Impact of sanctions on CEE businesses: Loss of the Russian Market

  • How did the sanctions imposed on Russia affect the business environment?
  • What will be respective organizations’ response to corporations that decided to stay in the Russian Market?
  • How did the investment agency have to adapt to the situation?
Mladen Grgić Acting Director at Montenegrin Investment Agency
Laura Ocagova Deputy Director in charge of investments at Investment and Development Agency of Latvia
Joonas Vänto Director of Invest Estonia
Andriy Boytsun Corporate governance advisor, member of the McFaul–Yermak International Expert Group on Sanctions
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Apr, 28 3:00 PM CET
Big Ideas Stage
Keynote

Navigating the Realities of Digital Political Ads

  • Impact of tech regulatory agenda on political/social advertising
  • Emerging trends in digital communications for GR
  • Impact of misinformation on the digital sphere
Jakub Szymik Account Director, Global Campaigns at Red Flag
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Apr, 28 3:30 PM CET
Big Ideas Stage
Keynote

From Clean Energy Package to RepowerEU or how energy became a security hot priority after the war

  •  The fossil fuels have been considered as being a problem or a solution depending on the different country-specific
  •  The war in Ukraine has accelerated the rhythm to reduce fossil fuels dependency.
  •  The dialogue between Governments and Companies has to focus on sustainable solutions
Claudia Brandus Enel Director European Affairs
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Apr, 28 4:00 PM CET
Big Ideas Stage
Case Study

How to Shape GR Strategy at an Unregulated Sector? A Case Study From Turkish Micromobility Industry

  • How to turn an unregulated industry into a regulated one?
  • How to convince decision-makers when managing their expectations about local requirements?
  • How to create alliances with local competitors?
  • How to manage the conflicting interests of decision-makers at the state and local levels?
Eser Özdil Managing Director at Glocal Group Consulting Investment & Trade
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Apr, 29 9:55 AM CET
Apr, 29 10:00 AM CET
Big Ideas Stage
Interview

Ukrainian market for Eastern European companies: Short- and Mid-term outlooks

  • Ukrainian market in the short term: Challenges in a war-torn country

  • Mid-term market outlook: What should we expect from the Ukrainian government amidst a massive renovation?

  • Long-term view: How will the prospects of Ukraine’s EU membership affect CEE companies’ market and government relations strategies?

Taras Shevchenko Government Relations Manager Eastern Europe and Central Asia at Glovo
Kostiantyn Gridin Partner at CFC Big Ideas
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Apr, 29 11:00 AM CET
Big Ideas Stage
Case Study

An adapted GR strategy: Working on both sides of the fence

  • The specificities of Non-EU client integration in the Union territory. 
  • Making the relevant state agencies aware of their need and obligation within the EU regulations to establish their own capabilities in the certification process.
  • Educating the client and the state on their respective duties in each stage of the integration process.
Miroslav Kovačić CEO at MKPS
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Apr, 29 11:30 AM CET
Big Ideas Stage
Case Study

GR in Public-Private Partnership: Long term strategy for treatment of the Public and the Private Partner for proper and timely communication of the project, with means to prevent potential crisis in the public eye

Local market knowledge indicates that companies usually take the approach of silence while communicating, i.e the entire communication “effort” comes down to crisis communication.

For the purpose of providing transparent two-way communication, the below strategy tends to accurately and timely inform various publics (specific, media and the general public) about the type, manner and essence of the first major PPP project in North Macedonia. The risk of potential crisis for this project exists on several levels, such as political, economic, current actual similar services, etc.

From the strategy implemented so far, it can be concluded that, when it comes to communication of this type of partnership, a key factor for successful communication is the relationship between the public and private partner, identically to Siamese twins.

Jordan Minov CEO, APRA at APRA Porter Novelli Balkans Communication Group
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Apr, 29 12:00 PM CET
Big Ideas Stage
Case Study

Public Affairs and Public Relations might be the best match

PA works best in well-organized systems where rule of law and procedures are observed through the decision-making process. There are however countries where systems are not matured enough, or procedures are not observed – in such cases PR works better and more effectively than PA.

  • It addresses broader target groups to build a solid base for PA;
  • Works well as education for decision-makers and prevents them from making mistakes. 

The best results are achieved with close cooperation and a balanced mix of PA and PR. The presentation describes environments that call for such a mix, as well as the roles and benefits of cooperation.

Piotr Czarnowski President at FIRST Public Relations
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Apr, 29 12:30 PM CET
Big Ideas Stage
Apr, 29 1:00 PM CET
Big Ideas Stage
Panel Discussion

The Role of Global Big Tech in the Rising Local Digitalization

  • GR's role in fighting the pandemic of disinformation

  • E-Governance and cybersecurity challenges

  • Local data protection laws and anti-monopoly initiatives: how to ensure the new regulations are in the best interests of consumers

Weronika Kuna Director, Government affairs at Microsoft
Katarzyna Chojecka Senior Consultant at CEC Group
Yuriy Sak Partner, Director of Special Projects at CFC Big Ideas
Jolanta Jaworska Vice President and Board Member ABSL Poland, Director Government & Regulatory Affairs IBM Poland, Baltic & Ukraine
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Apr, 29 2:00 PM CET
Big Ideas Stage
Panel Discussion

Business morals: Government Relations (GR) approach for companies who decided to stay on the isolated market

  • Consequences of staying on the Russian market

  • Global security versus consumer needs

  • GR strategies in countries affected by the war

Andy Hunder President of the American Chamber of Commerce in Ukraine
Oleksii Makeiev Ambassador, Special Envoy on Sanctions at the Ministry of Foreign Affairs of Ukraine
Yuriy Sak Partner, Director of Special Projects at CFC Big Ideas
Vladyslav Rashkovan Alternate Executive Director at IMF
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Apr, 29 3:30 PM CET
Big Ideas Stage
Keynote

European Sovereignty Challenge in the Payment Industry

With the geopolitical shifts that have been happening globally in recent years and the increasing political distrust between traditional allies, Europe has started a strategic move towards greater European economic and technological independence and sovereignty. One of the industries where this is happening is the payment industry, where today the two leading digital payment companies come from the US.

Europe's response is a mix of a broad range of policies, regulatory initiatives, PPPs and political pressure, with the aim of creating European payment champions and a European network of data and payment flows.

In the presentation Mastercard will present the complexity of the situation and the importance of being able to identify and put into context all the pieces of the puzzle; we will discuss why it is important for a global company to be local and how to demonstrate it; and we will show the importance of showing and providing real value to governments in a broad range of fields, as a long-term commitment.

Boris Martinovic Director of Public Policy at Mastercard
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