Case Study

GR in Public-Private Partnership: Long term strategy for treatment of the Public and the Private Partner for proper and timely communication of the project, with means to prevent potential crisis in the public eye

April 29, 2022 11:30 AM CET GET TICKETS

Local market knowledge indicates that companies usually take the approach of silence while communicating, i.e the entire communication “effort” comes down to crisis communication.

For the purpose of providing transparent two-way communication, the below strategy tends to accurately and timely inform various publics (specific, media and the general public) about the type, manner and essence of the first major PPP project in North Macedonia. The risk of potential crisis for this project exists on several levels, such as political, economic, current actual similar services, etc.

From the strategy implemented so far, it can be concluded that, when it comes to communication of this type of partnership, a key factor for successful communication is the relationship between the public and private partner, identically to Siamese twins.

Jordan Minov CEO, APRA at APRA Porter Novelli Balkans Communication Group