GR Strategies for Local and Global Companies

With the pandemic limiting our social interaction, we have reconsidered our values and started appreciating more our family time, local foods, and small businesses. When the Ever Given got stuck in the Suez Channel, the business world saw that international trade can be unpredictable, as force majeure events may change the situation drastically.

At the same time, global companies still possess immense financial resources and can adjust their supply chains to fit the requirements of various local markets. All this is dependent upon favorable government policies.

The speakers in this panel will explore how the leaders of international companies deal with the localization of businesses, what they take into consideration while trying to access new markets, and if their situation changed during the COVID-19 pandemic. Specifically, the panel will discuss:

• GR strategies for accessing new markets during the pandemic

• How local companies implement their GR strategies, building on the government’s need to support domestic businesses

• How global companies are using their international exposure to partner with local governments and create policy wins

Vladimir Beroun Senior Public Policy Manager at Airbnb

Goran Svilanovic Country Manager for Serbia, Montenegro and Bosnia and Herzegovina at Abkons

Carlota Marzo Head of Public Policy WE&SEE at Glovo