How to Shape GR Strategy at an Unregulated Sector? A Case Study From Turkish Micromobility Industry

Upon a request from an international micromobility player, the Glocal Group Consulting Investment & Trade company designed the GR strategy of the company and executed it sensitively. In less than a year, on one hand, we ensured enactment of the related regulatory framework in a way not to block the entry of foreign players, on the other hand, the company obtained all necessary licences and permits to start operations as well as aligned with local requirements.

• How to turn an unregulated industry into a regulated one?
• How to convince decision-makers when managing their expectations about local requirements?
• How to create alliances with local competitors?
• How to manage the conflicting interests of decision-makers at the state and local levels?

Eser Özdil Managing Director at Glocal Group Consulting Investment & Trade