Public Affairs and Public Relations might be the best match

PA works best in well-organized systems where rule of law and procedures are observed through the decision-making process. There are however countries where systems are not matured enough, or procedures are not observed – in such cases PR works better and more effectively than PA.

• It addresses broader target groups to build a solid base for PA;
• Works well as education for decision-makers and prevents them from making mistakes.

The best results are achieved with close cooperation and a balanced mix of PA and PR. The presentation describes environments that call for such a mix, as well as the roles and benefits of cooperation.

Piotr Czarnowski President at FIRST Public Relations