Ukrainian market for Eastern European companies: Short- and Mid-term outlooks

After the war and mass destruction end in Ukraine, the recovery of the Ukrainian people, government, and economy will be a momentous task. Businesses will need to be rebuilt, workplaces created, and regulations loosened to attract investments from individuals and global corporations.

While re-establishing the market, Ukraine would greatly benefit from implementing European Union standards. Accession of Ukraine as a European Union member would bring drastic changes to existing civil turnover and would become a source of familiarity to the companies already operating in the EU market.

On this panel, the speaker will provide his thoughts on the short- and long-term outlooks for companies, as well as perspectives on the Ukrainian market development.

• Ukrainian market in the short term: Challenges in a war-torn country

• Mid-term market outlook: What should we expect from the Ukrainian government amidst a massive renovation?

• Long-term view: How will the prospects of Ukraine’s EU membership affect CEE companies’ market and government relations strategies?

Taras Shevchenko Government Relations Manager Eastern Europe and Central Asia at Glovo