CEE GR Forum 2023
GCC GR Forum
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CEE GR Forum 2021 
Piotr Czarnowski
President at FIRST Public Relations
Piotr Czarnowski, an engineer and journalist by the first profession, turned into full-time PA and PR in 1988. Founder of FIRST Public Relations, the first PA/PR agency in Poland. He is a co-founder of the Polish Public Relations Association and co-creator of the Polish PR Code of Ethics.
He teaches communication at several universities in Poland and is the author of numerous publications on communication and the winner of several awards in this discipline.
He specializes in consulting and building strategies in public affairs and public relations as well as corporate, crisis and internal communication. He worked mostly with large global corporations. He is a consultant to the Boards of International businesses present in Poland or for the ones, planning to enter the market.
Takes part in
Public Affairs and Public Relations might be the best match
PA works best in well-organized systems where rule of law and procedures are observed through the decision-making process. There are however countries where systems are not matured enough, or procedures are not observed – in such cases PR works better and more effectively than PA.
- It addresses broader target groups to build a solid base for PA;
- Works well as education for decision-makers and prevents them from making mistakes.
The best results are achieved with close cooperation and a balanced mix of PA and PR. The presentation describes environments that call for such a mix, as well as the roles and benefits of cooperation.
Piotr Czarnowski